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About

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Tap into your company’s potential with a partner you can trust

Since O.D. Consulting was established in 1987, our goal has been to help organizations excel.

We’re seasoned professionals with real-world experience ready to support your company at times of change by empowering leaders to break through performance barriers, embrace change, and maximize organizational capabilities.

Relying on the power of transformation, data, and innovation, O.D. uses the startup nation’s best-kept secrets to unleash the true potential of businesses in Israel and worldwide.

Our approach combines a deep understanding of the complexity of organizations and their human capital. We are committed to excellence and integrity as we help our clients create an empowered and differentiated workplace.

Our goal is to help companies navigate the business jungle and achieve real growth and empowerment by rallying people, leaders, and the organization.

Our commitment to you

Get your personalized advice, support, and insight from our team of seasoned professionals.

Our leading team

O.D. Consulting is proud to have some of the industry’s best consultants on our team. The experience, capability, and passion of our staff is the foundation for our success in serving our clients. That’s why we invest heavily in recruitment, skills development, and forming a work environment that fosters their growth.

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Andy Friedman - Owner & CEO

Andy Friedman



Owner & CEO

Ariel Gordon Shutz - Senior Consultant

Ariel Gordon

Managing partner
Leadership breakthrough division

Or Shalev - Managing partner

Or Shalev

Managing partner
Analytics & Actionable Insights

Avi Langbeheim - Managing partner

Avi Langbeheim

Managing partner
Public sector division

Zohar Weiser Shacham - Senior Consultant

Zohar Weiser Shacham

Senior Consultant

Lior Cohen


Senior Consultant

Yoel Zmuckas - Senior Consultant

Yoel Zmuckas

Senior Consultant

Arik Alvo - Senior Consultant

Arik Alvo

Senior Consultant

Eli Kuntsman - People Analytics Expert

Eli Kuntsman

People Analytics Expert

Sharon Yahalom - Senior Consultant

Sharon Yahalom

Senior Consultant

Omer Friedman - L&D Strategist and Marketing Coordinator

Omer Friedman

L&D Specialist and Marketing Coordinator

Ilana Treston - Strategic Senior Consultant

Ilana Treston

Strategic Senior Consultant

Rina Hadar

Office Manager

Inbar Luria

Municipalities' OD Coordinator

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Unforgettable Milestones in our Journey

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1987

OD consulting was founded by Shlomo Danieli and Danny Levi.

1993

The privatization of Bezeq - transforming government culture into business culture.

1994

OD Consulting helped Cellcom build its organizational identity during its establishment.

1998

Supported Amdocs during IPO and reorganization as they entered the international market.

2000

Comverse leadership transformation from a startup to a global corporate.

2001

The dot-com bubble burst - supporting the market’s crisis management organizational changes to improve efficiency.

2004

Andy Friedman joins as partner and CEO.

2006

Established leadership academy in Hapoalim bank.

2008

Leveraging lean leadership for banks during the financial crisis.

2010

Introducing people analytics to gain new insights on human capital.

2012

Global partnerships with the Americas and Western Europe.

2014

Establishment of the first accelerator for senior leadership, Launching adaptive leadership solutions in complex environments.

2016

Supporting companies during dramatic changes in the local communication market.

2018

Danny Levi retires. New home in Wework.

2019

Establishing the first entrepreneurship center at TLV university.

2020

Covid crisis and development of online education solutions.

2022

New offices in London to service Western Europe and exporting startup nation methodologies.

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2023

Winning the Israeli Ministry of Interior tender bid for developing organizational excellence in 72 municiplaities.